Turning A Series Of Blog Posts Into A Week-Long Course
Want to create something for your audience fast that will solve a problem for your audience? Have you created a blog post series in the past? Have a blog series in mind? Any type of series can become a week-long course by delivering one post per week either via email or via a platform like Thinkific.com.
A mini-course is a great way to introduce new people to your offerings. A mini-course is very useful as an introductory way to get people into your marketing funnel so that you can market more expensive items to them that will also help them.
• Start with A Plan – Writing a series is a lot easier if you start with a complete outline for the series. Ensure that it’s something your audience wants and needs to know then make an outline. You want the series to have at least 7 to 10 posts.
• Set up An Email List for The Course – Knowing that you’ll eventually turn the blog series into a course, go ahead and set up an autoresponder email list for the course right away so that you’ll be ready when the time comes.
• Write an Introduction to the Series – Using your outline, write a series introduction post so that your audience will be ready to get the information. You can edit this later to use on a sales page for your course because the introduction should tell them what you’re going to tell them in the series and why they don’t want to miss it.
• Keep Each Post to The Point – Using your outline each week write the new post trying to keep it to about 500 to 750 words long. You want each part to be straight to the point and full of valuable and actionable information.
• Post Each Part Weekly – Try not to post each part of the series more than weekly. That will give you a long time to write each post so that you can make them more concise, informational, and valuable to the readers.
• Give a Review of Last Week & A Preview of What’s Next – For each post, you want to recap what they learned last time, and they always give them a preview of what they’ll learn next time. This helps keep the information front of mind.
• Create a Wrap Up Post – Remember that you need to also create a final wrap up post after the meat of the blog post series has been written. The recap is the introduction to the series post in that it tells everyone what you’ve taught them and gives them action steps to take now.
• Remember to Link Internally to Each Post – On your blog, you’ll want to link to each post in order after each post has been published. Go back to each post and add the link once it’s ready so that readers can easily read all the posts in the series. Plus, internal linking is great for SEO.
• Compile into a Course – Once the series is done, you can now compile the entire thing into a course. The course can be delivered via email autoresponder that you set up, or you can make it more formal by using course software like Teachable.com or Thinkific.com.
• Add Supporting Documentation – To make the course stand out, add worksheets, quizzes, checklists, cheat sheets, and other supporting documentation that will add value to the series that you’re turning into a course.
• Add Value – Depending on whether it’s free or not, you can add even more value such as by adding weekly webinars, Q & A, a Facebook Group, and more. Whatever ways you can add value for your audience will not only increase their satisfaction but your income.
There are many ways to make this more valuable such as bringing on a different expert for each week to conduct a webinar that goes along with the supporting documentation or by hosting a Q & A webinar each week. It really depends on whether it’s paid or a free list building course on how much time you want to spend. But, as you see, it’s not hard to create content with the idea of turning it into a paid or free course later.